LinkedIn 💼

The Rise of the Professional Creator:
Live from the LinkedIn Studio at Cannes Lions

For the second year in a row, I provided on-site support for our LinkedIn Studio at Cannes Lions. Hosted in the Carlton Cannes, we partnered with Adobe on an onsite video activation, highlighting the power of Adobe Express for video editing, while doubling down on LinkedIn’s prioritization of in-feed video.

In our studio, we welcomed the leading voices in B2B—from decision-makers and executives, to thought leaders and influencers. This was the second time we promoted our livestreams via Event Ads, allowing us to both democratize our content to a larger audience while serving our audience livestream content before, during and after Cannes Lions. By leveraging Event Ads, we outperformed our on-platform benchmarks for livestream views, attendees and engagement rate. No surprise, our livestream highlighting the rise of the professional creator saw the most engagement across the board.

LinkedIn at IAB NewFronts: Sizzle Reel

In May 2025, LinkedIn made its debut at IAB NewFronts to share big announcements around our product roadmap. I was tasked with leading marketing and promo end-to-end—from crafting on-platform social coverage, to equipping execs and sales leads with enablement kits. I also partnered closely with our host, influencer Allie K. Miller on her branded on-platform video. Working closely with our video agency, I worked to provide guidance and editorial oversight for a series of short-social videos—from the sizzle reel (below) to keynotes from our internal leadership team.

LinkedIn x StackAdapt: LinkedIn for Marketing showcase page

In early 2025, LinkedIn partnered with StackAdapt on a series of sponsored posts across the LinkedIn for Marketing social channels. From on-platform articles, to a series of short, social videos, this content rollout highlighted the importance of human-AI collaboration in storytelling and ad campaigns, with a CTA around StackAdapt’s solutions.

COP27 Flipbook: LinkedIn Collective showcase page

In July 2022, following Cannes Lions, I led the launch of the LinkedIn Collective showcase page, targeting Director+ level B2B marketers. The page grew to more than 8K followers in the first quarter, with the highest clickthrough rate of owned LinkedIn channels. I project managed the content on the showcase pages, working across design, content creation and paid social media. One of our campaigns that saw the highest engagement was a series of flipbooks, highlighting LinkedIn-owned data around COP27, the United Nations Climate Change conference.

This Week in Marketing Newsletter: LinkedIn for Marketing showcase page

In April 2022, I helped launch the first LinkedIn Ads on-platform newsletter, This Week in Marketing, gaining more than 1 million subscribers over two quarters. In partnership with our product team, I’m often the one trying out new LinkedIn features, as a showcase page admin and social lead. At the time, the Newsletter feature was fairly new to Pages (vs. individual users). Working with our editorial team, we’ve published nearly 50 editions over the past year, on a weekly basis, and have amassed more than 1 million subscribers.

University of California 📚

We want to return to this: TikTok

In the fall of 2021, I worked with students across the UC campuses to craft an original TikTok, encouraging folks to get vaccinated upon the return to campus. After gathering solely user-generated content from across the 9 UC undergraduate campuses, I published our first TikTok on the UC channel, elevating the voices of our students, rather than sharing a polished, heavily UC-branded piece of content. It’s worth noting that we were also the first verified UC handle.

@universityofcalifornia We want to return to this. Let’s beat COVID by getting vaccinated and masking up. #COVIDFreeUC #fyp ♬ In Love With You - BLVKSHP

What’s the difference between Hispanic, Latino and Latinx?: LinkedIn

In timing with Hispanic/Latinx Heritage Month in 2021, I worked with our video team to explore the origins of the terms ‘Hispanic,’ ‘Latino’ and ‘Latinx.’ These terms are always evolving and, rightly so, generate conversation beyond an academic environment. The post itself speaks to comments that were made from our audience on social around using the term ‘Latinx.’ In addressing the origins of these words head-on, the post demonstrated that rather than taking the bait of previous social comments, we instead used them as a catalyst for a larger conversation around identity, featuring a UC Berkeley researcher and expert on the topic.